TheMagnet® Consulting ft. Consultics Group

Challenge

The Client, a software development and ICT company, is an extremely innovative company on driving the needs of the local and global markets through an attractive pool of solutions which are strategically important for businesses.

The Magnet® team was required to provide a bespoke definition on how the Client business will transform to manage growth, to actively embrace the internal competitive advantages, create case studies which enable growth factors and momentum building about the times we are living in.

TheMagnet® & Consultics Group Approach

• Mapped out the Pain Points, Root Cause Analysis, Quick Wins and Next Steps through achievable Milestone Plans that drive the Metrics & KPI’s (Measurable).
• Transformational Approach through Implementation Plan as to drive the comprehension of the Diagnostic Review (Workshop).
  • Short Term: Actionize Quick Wins with Monetization elements
  • Medium Term: Improvement Areas
  • Long Term: Sustainable Changes that drive the vision of a True Global Vision and Approach
• Sales Patterns – Defined indicators to enable growth factors. Built patterns which constructively make sales as per the current state of things, i.e., Quick Wins.
• Through the Consolidation of Data, Metrics & KPI’s, a strategic plan
  was developed for the Client’s Brand which calibrates the vision and mission statement. It is in essence the only way to articulate what the Client’s Brand represents and the real factor for the brand identity to be re-defined through sustainable elements of Growth.

• Prepared the basis and characteristics for Re-branding and Communications. 
• Ongoing Marketing & Branding Management to embrace all the above and communicate within the new structure, the Client’s messages.

Outcome

Through conjoint efforts, we found the right balance and momentum to deliver growth. Through the utilization of thought leadership, we provided an end-to-end approach to the Client to elevate the brand value and build global/regional ecosystems of the company, which ultimately results in the increase of the brand equity. The work was based on a data driven and bespoke approach for the Client that built the prerequisites for “what matters most” and it also made sure that the strategic long-term objectives of the brand were met.